Monday, December 5, 2011

Wii U going after a different type of gamer than Wii

Nintendo plans to continue supporting the Wii even after the company releases Wii U because to two consoles are going to be going after different audiences, according to Nintendo of America’s COO .

"The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future," Reggie Fils-Aime told Time. "We haven't announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different. We do believe that Wii and Wii U will coexist for some time. As we drive the install base of Wii, we're really setting people up to take their gaming library and be able to transfer it over to Wii U."
After the huge success Nintendo had courting the causal market with the Wii, most gamers and industry insiders counted on the company to follow a similar path with the Wii U. Slowly over the last year or two, Nintendo has been moving away from that view. The company it seems is having an internal discussion on where and how it wants to put its focus with the Wii U. When the times were going good for Nintendo and its Wii console, it appeared Nintendo cared little for its hardcore audience. But as that casual market dried up, Nintendo felt the burn from the lack of attention it gave to its most loyal customers during the Wii’s heyday.
As Nintendo moves forward with their Wii U plans, it appears they don’t want to make the same mistake again. Their loyal fan base has always been a “built in insurance plan” for them and for the first time, they felt what it was like not to have it. With comments like the quote from Reggie Fils-Aime above, Nintendo can’t afford to take their diehard fans for granted. Nintendo doesn’t have the resources to program games to two consoles simultaneously. If they did, there would be more games coming out for the Wii in 2011 and 2012. The statement above is simply Nintendo trying to reassure their fan base that they won’t be forgotten during Wii U’s reign. After the losses Nintendo had during the second half of 2011, the richest videogame company in the world simply can’t afford it. -TNGG

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