"I suspect Apple will launch a living room product that redefines people's expectations really strongly and the notion of a separate console platform will disappear,” said Newell to Seattle Times. “That product may "disrupt" the living room platform and challenge the console's hold on the living room.”
|Is this what the future looks like?|
Apple has been making slow advances into the living room with its Apple TV product. Currently it connects to Apples iPhone and iPad to share content and in some cases, uses those portable platforms as controllers.
Apple has yet to flip Apple TV’s "switch” and transform it into another outlet for its App Store. In what appears to be a relatively simple addition to Apple TV’s growing list of functions, Apple has been extremely tight lipped and calculated on future of the device.
|Nintendo, Sony & Microsoft|
It’s not easy to break into the video game hardware business, let alone, dominate it. Just ask Phillips, Nokia, Panasonic, CBS, Atari and even Microsoft, who lost millions on their first Xbox. Newell, like many gamers hope to see a “one console world” in their lifetimes. It most likely won’t come from existing hardware makers, as they will fight any intrusion into their bread and butter. Of current electronic companies, Apple is the only one with the tools to make it happen. They know how big of a battle it is going to have to take to make inroads in the videogame hardware business. The three-headed dragon of Nintendo, Sony and Microsoft will not be slayed easy. -TNGG