Friday, September 2, 2011

EA: It's hard to conceive what you would do on a PlayStation 4

One of the world’s biggest game developers, EA, again made the point that they don’t see a pressing need to move to a new generation of consoles because the improvements would be marginal.

"It's hard for me to conceive what you would do on a PlayStation 4,” said Frank Gibeau to CVG. “The displays are already 1080p, you're already connected to the internet... You could make it faster, you could have more polys and you could up the graphics a little bit... but at what cost?"

New console generations bring with them a renewed excitement for the industry and let it start fresh every 5 or 6 years. It also brings higher costs across the board for everyone and has a lot to do with why companies are hesitant to move forward if the technological shift is minor.

Gibeau argues that "customers are happy," along with EA, with current 5 to 6 year old hardware. He doesn’t see “consumers right now banging on the walls for a new platform.” All their friends finally own a current gen consoles, have amassed great libraries of games, and online multiplayer is more popular than ever.

Battlefield 3
"The way the business used to run where you had these big console transitions just isn't happening anymore. They're much longer, the online capabilities are making the way customers interact within the audience very different from when we went from PSOne to PS2,” said Gibeau. “I think that [the age of] big, abrupt change in consoles where we all pile in on top of each other and everything changes overnight is just gone."

He adds that Battlefield 3 is accomplishing new technological advances even this late in the console generation. “We haven't quite squeezed the last ounce of hardware horsepower out of these things.”

"Frostbite 2 technology coming in can do some really interesting things that nobody is able to do, and you see some great stuff coming from our competitors too,” Gibeau said.
Frostbite 2 in action. The reason why gamers
don't need a new generation of consoles now?


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