Tuesday, July 12, 2011

Nintendo's Wii U reveal led to “misunderstandings”

President and CEO of Nintendo admitted that the company’s reveal of their next console should have been done differently to avoid the unnecessary confusion that followed.

"Because we put so much emphasis on the controller, there appeared to be some misunderstanding,” Satoru Iwata told London Evening Standard. “We should have made more effort to explain how it works,"

Nintendo decision to showcase Wii U’s new 6.2 inch touch screen controller and not immediately reveal the console itself, led many gamers to believe the controller was the new system.
Satoru Iwata
Since the console isn’t drastically different in cosmetic design than the Wii, the company wanted to showcase the new controller as the centerpiece of its keynote address at E3. He added that Nintendo “should have shown a single picture of the new console, then started talking about the controller." The fact he said that the “console itself will be almost invisible" might have been a factor in Nintendo’s slipup of its reveal.

The fact that Nintendo immediately admitted its E3 reveal blunder, speaks volumes about how the company is viewing itself in the public eye this generation. Is this more than just business-speak? Is this the beginning of a new Nintendo? -TNGG

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