Tuesday, June 28, 2011

THQ’s Bilson, “$100” Next gen games?

THQ's Danny Bilson shed light on the heavy costs associated with tru next gen game development and how that cost will be pushed on the consumer, in a recent interview.

"It would be horrible," Bilson told Eurogamer. "But I think they all know our model's broken anyway. It still costs us a fortune to make games on this platform. If they’re going to up the scale, up the art, up the content, I don't know how to make that and sell it to anybody for under $100 a game. It's bad for everybody."

Danny Bilson
Right before every generation of new consoles we get a quote like this. Last generation gamers saw a $10 increase on most Xbox 360 and Playstation 3 games. Anyone old enough may remember what some Super Nintendo, Neo Geo, 3DO and Nintendo 64 games went for at one time.

On average, NES games cost $40 - $50 new in 1988. When adjusted for inflation,  that cost in today’s dollars is $76 - $91. Many Super Nintendo games in 1994 went for $70 - $80. Today that would be $102 - $116. The infamous Neo Geo games went for around $200 each in 1993, which is $298 dollars today. To top it all off, the 3DO console in 1993 debuted with a $699 price tag. Adjusted for inflation puts it at $1043 and people want to complain about current console prices. A lot of these high cost had to do with the aging cartridge format. When Nintendo 64 games crept up to $80, Playstation 1 owners were paying less than half that for new releases on their CD based system and was probably when that system caught on with the masses.

Realistically, put your money on a five dollar increase on most “hardcore” titles during this next generation, while family oriented and motion sensor games maintain the $60 price point.

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